Sweden’s best known trend analyst. Started the legendary fashion magazine CliC in the 1980s, and is one of the most famous trend and fashion spokesmen on Swedish TV. Currently engaged in research for the Promostyl trend institute in Paris.


“The fashion designers of the future will be able to use fabrics that heal both the body and the world,” said popular trend analyst Cay Bond. “Anti-bacterial fabrics and ecological materials are at the leading edge of fashion right now.”

“Fashion is a complex principle. The trends of today show us clear signs of maximalisation, instead of minimalisation. People tend to look for decoration and fantasy.”

“Fashion as a concept is complex. Fashion is a society expressing itself. The connection between perception and expression has to be further explored.”