| Consumer for boss |
| Richard Cawthray is Design Leader for Procter & Gamble. In his speech in the Industrial Design & Innovation block he pinpointed the important parts for a successful business. Most important of them all is to let the consumer be in the driver’s seat, literally, meaning that they need to be part of the developing process. With no feedback from the real users the possibility to succeed is very small. If you ever aspired some power over one the world’s largest corporations, this is your chance. |