| A sneak preview of Volvo's new design visions |
| Volvo’s Steve Mattin started off by asking the audience if they used the lap-diagonal belt when driving. We all raised our hands and got to know that Volvo was first with this belt – an idea now shared of every car factory. He than continued telling us the story behind Volvo’s design philosophy, for example how important it is to work with concept cars – to get important feedback from the consumers for final fine tuning, and to draw attention to the brand. Steve Mattin also stated that: “Proportion is the basic of all good design”. Last, but not least, he shared Volvo’s new vision with us; Vision 2020, which means that they will collaborate with both the society and competitors to try to get a much safer traffic situation by the year of 2020 – at least try to. Good luck! |