FutureDesignDays 2001 started out as an experiment. Would it really be possible to gather designers and architects from all over the world to debate and talk about design? Would there be an audience, and would it understand how important it was to listen, learn and...

FutureDesignDays 2002 concentrated on highlighting the people with the courage to cross all boundaries in their work. The people whose work advanced the boundaries of what can be achieved and what design can signify. And they were all there. The stage was invaded by...

Exhibitions, parties, mingling, a very extensive speaker list and more than 1,000 visitors. The theme of FutureDesignDays 2003 was “They said it couldn’t be done”. But everyone who attended saw that it could be done. New ties were formed between visitors and speakers....

FutureDesignDays 2004 left its hometown Borås for the swedish capital Stockholm. The event grew big at the Stockholm International Fairs with a huge EXPO, compared to what was exposed at Åhaga in Borås. The conference developed further and Breakout Sessions were...

The festival of 2005 took on a different shape. It became more like four festivals in one – a conference with four blocks, each providing in-depth information and inspiration in the fields of industrial design, architecture, new media and fashion. The Breakout...

Since FutureDesignDays is an ongoing process, never completed or ready to settle down, this years festival­ just like all the other festivals took on a different shape.­ The intimicy was in focus. The goal was to create­ a tight and intensive meeting place with...

Graphic designer and CEO USA / Sweden “Growth is not an end in itself. I only expand when I encounter real talent.” The recruitment philosophy of Jakob Trollbäck of Trollbäck & Company, with offices in New York and Los Angeles, is more a question of desire and...

Consultant Simonetta Carbonaro (b 1954) is a psychologist and author of numerous articles and essays on the subject of consumer psychology, strategic design and "customer relationship design". She is member of the scientific steering committee at the Postgraduate...

Art historian and Curator USA The Center for the Study of Political Graphics The Center for the Study of Political Graphics (CSPG) collects, preserves and exhibits political posters - graphic art from the social movements that bring about changes in society; art that...

Fashion designer UK I’M A ICONIC SURVIVOR In the sixties, Zandra Rhodes’ clothes were too extreme for the British “rag trade”. But that didn’t bother Zandra. She just shrugged and opened her own boutique in London, and went on to become Britain’s fashion icon. Then,...

Designer / head of design, Habitat, London “Beware! Design is in danger of degenerating. Now that the D-word is being used as a point of difference by every car company and jeans manufacturer, it could soon become a derogatory term.” Tom Dixon is one of the most...

Architect USA Hani Rashid received his MA (Architecture) from the Cranbrook Academy of Art in 1985. By 1989 he was already working as a teacher at the Columbia University Graduate School of Architecture, where he was also a leading researcher in architecture linked to...