FutureDesignDays 2001 started out as an experiment. Would it really be possible to gather designers and architects from all over the world to debate and talk about design? Would there be an audience, and would it understand how important it was to listen, learn and...

FutureDesignDays 2002 concentrated on highlighting the people with the courage to cross all boundaries in their work. The people whose work advanced the boundaries of what can be achieved and what design can signify. And they were all there. The stage was invaded by...

Exhibitions, parties, mingling, a very extensive speaker list and more than 1,000 visitors. The theme of FutureDesignDays 2003 was “They said it couldn’t be done”. But everyone who attended saw that it could be done. New ties were formed between visitors and speakers....

FutureDesignDays 2004 left its hometown Borås for the swedish capital Stockholm. The event grew big at the Stockholm International Fairs with a huge EXPO, compared to what was exposed at Åhaga in Borås. The conference developed further and Breakout Sessions were...

The festival of 2005 took on a different shape. It became more like four festivals in one – a conference with four blocks, each providing in-depth information and inspiration in the fields of industrial design, architecture, new media and fashion. The Breakout...

Since FutureDesignDays is an ongoing process, never completed or ready to settle down, this years festival­ just like all the other festivals took on a different shape.­ The intimicy was in focus. The goal was to create­ a tight and intensive meeting place with...

Industrial designer Germany Gert Volker Hildebrand has been a respected name in the car industry for decades, having worked on assignments for Volkswagen, Seat, Opel and Mitsubishi. And his reputation received a further boost when, in 2001, he was invited to head a...

Designer and researcher USA The uncrowned queen of computer games is Nicole Lazzaro. The trail-blazing results of her research project “Why We Play Games; 4 Keys To More Emotion Without Story” changed for ever the way that computer games are designed. Lazzaro is...

Industrial designer Sweden / USA “Which is why I think that the designer must have a seat on the Board, and be in direct contact with the company’s managing director, just the way we did at Apple.” Those words are Thomas Meyerhöffer’s, and anyone with the slightest...

Design Leader Procter & Gamble Beauty Care United Kingdom In brief: - Design Leader Beauty Care at the world’s largest consumer product manufacturers. - Member of several Procter & Gamble Design Lead Teams. - Advancing Procter & Gamble from being a...

Car manufacturer Sweden Christian von Koenigsegg has made the world’s fastest sports car that can be driven on ordinary roads. The creation of this very complicated product has taken several years. When the goal was in sight, and the car reviewers gave the car top...

Trend analyser Streative Branding Netherlands In brief: - Former global marketing executive of Mexx International and Reebok International - Founder of Streative Branding - Worked with Nike, Estee Lauder, O2 among others TRENDS FROM ALL AROUND THE WORLD Streative...