Just happily back from Sweden’s biggest and best rock festival, Hultsfred, we can establish that rock fans (and some rock stars as well) need to be more fashion orientated. Trying to look different by using as conspicuous t-shirts, trousers and haircuts as possible, they all look the same (just like all black dressed designers with short ponytail/page-boy style and funny glasses). So here is a good piece of advice from FutureDesignDays for the festival management, why don’t create a fashion design music festival with one stage where the artists play and another where they show their fashion brands? Could be quite fun to hear Sonic Youth play on one stage and the minute after see Kim Gordon showing her brand X-Girl on the other. Other artists with own brands to contact as soon as possible are P Diddy (Sean John), Jennifer Lopez (J.Lo), Gwen Stefani (l.a.m.b.), Chicks on Speed, Beyoncé and tell Pharrel to come again next year with his collection Billionaire boys club (he was by the way great this year at Hultsfred). And if Hultsfred chose to have the festival in the middle of the winter they could also invite the Swedish punks from up north Totalt Jävla Mörker (Totally Bloody Darkness), they have an ice-scrape among their merchandis.