When the Austrian company Zaruba, market-leaders of retail decorating, launched their new showroom iiiroom in Vienna, FutureLab attended the event as guest speaker. Creative Director Johan Johansson spoke to the audience about design as a strategic tool. Among the auditors was Gery Keszler, the founder of the great HIV & AIDS project LifeBall, who’s event has been supported by names as Bill Clinton, Jean-Paul Gaultier and Elton John to mention but a few. And if you are curious about Zaruba, who is also celebrating their 75^th anniversary, you will get a great chance as they will exhibit their latest news at EuroShop in early 2008. Or if you prefer, we can get you in touch.