| A global concern |
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In the same way as the funcitonalist architects saw the building as a piece of universal art, we see design as a universal movement. The process begins with the development of the business idea, and is manifested in the forming of the product – and is communicated in the way the marketing is formed and in the meeting with the customer. In this way, design is a process that everyone with a company or organisation must participate in. Consequently, design is not just about the designer – the star whose name is stamped on the underside of the dinner service. Instead, it is about all the people who come into contact with the designed product. Obviously all products have been designed. But if design means intention and participation then far from all products have truly been designed. So, in point of fact, what we are talking about is a handful of good examples. FutureDesignDays is about some of these, and about some of the people who have participated in producing them. Since there are only a few such good examples, we must search throughout the world. As a result FutureDesignDays is a global event, with designers, decision-makers and commuincators from all over the world coming together in a single place in order to interact, break barriers and develop their and your business. Beyond colour and formDesign is a tool for understanding and development – an opportunity to think along new lines in many fields. Design is not something that only a few people are entitled to work with, or ought to work with. Design touches every individual, both in the public sector and the private sphere. Design must, therefore, be allowed to be about economics, welfare, globalisation, justice and communication. FutureDesignDays is intended to act as a revivalist movement in these matters, a movement for design beyond colour and form, beyond national borders and narrow fields of interest. 24/7/365Ever since FutureDesignDays started back in 2001, it has been on-going throughout the year, culminating in the positive and enthusiastic November festival – a true manifestation of the design urge. In addition, FutureDesignDays collaborates with a large number of organisations and institutions, business, industry and individuals on all sorts of design issues throughout the year. FutureDesignDays will continue to be a forum where people meet, clash, are amused or alarmed. And the network is growing every day. |