The FutureDesignDays Conference, with its entertaining talk show format, provides insights into a subject of importance to all of us – tomorrow’s design. Delegates are offered a rich programme of edutainment (education as entertainment).

The line-up of speakers was unique and enabled participants to catch glimpses of design from a variety of different angles.

Naoto Fukasawa, Designer, Muji and PlusMinusZero, Japan

Åhléns and Muji launched their big drive on the Scandinavian market with a talk by legendary Japanese designer Naoto Fukasawa on the Conference stage and its own exhibition in EXPO. Many players use FutureDesignDays as a platform for initiating or launching their projects.

Heart of the festival

The Conference is the very heart of the festival, with world-leading designers, company executives, architects, and university lecturers on stage. Here you can learn about the success factors, the scope of design as a competitive tool and, of course, see and hear about tomorrow’s innovations and trends.

Four exciting design areas

In order to enable delegates to attend sessions on subjects of preferred interest, the Conference is divided into four blocks, each with a different focus on design: Industrial Design & Innovation, New Media & Entertainment, Architecture & Interior Design, and Fashion & Lifestyle.

FutureDesignDays is not just a format. It has become a container of content.

Simonetta Carbonaro, Professor and Consultant, Italy

You cannot convince people. Eventually you can seduce them. That’s the only power that people have.

Fabio Novembre, Architect, Italy