FutureDesignDays 2001 started out as an experiment. Would it really be possible to gather designers and architects from all over the world to debate and talk about design? Would there be an audience, and would it understand how important it was to listen, learn and...

FutureDesignDays 2002 concentrated on highlighting the people with the courage to cross all boundaries in their work. The people whose work advanced the boundaries of what can be achieved and what design can signify. And they were all there. The stage was invaded by...

Exhibitions, parties, mingling, a very extensive speaker list and more than 1,000 visitors. The theme of FutureDesignDays 2003 was “They said it couldn’t be done”. But everyone who attended saw that it could be done. New ties were formed between visitors and speakers....

FutureDesignDays 2004 left its hometown Borås for the swedish capital Stockholm. The event grew big at the Stockholm International Fairs with a huge EXPO, compared to what was exposed at Åhaga in Borås. The conference developed further and Breakout Sessions were...

The festival of 2005 took on a different shape. It became more like four festivals in one – a conference with four blocks, each providing in-depth information and inspiration in the fields of industrial design, architecture, new media and fashion. The Breakout...

Since FutureDesignDays is an ongoing process, never completed or ready to settle down, this years festival­ just like all the other festivals took on a different shape.­ The intimicy was in focus. The goal was to create­ a tight and intensive meeting place with...

Industrial designer Sweden While still a design student, Cecilia Hertz went to NASA and the Johnson Space Center in Houston and showed 8000 engineers how to build a space ambulance. Hertz used design methodology and new thinking to solve what a lot of space engineers...

Designer Holland At first, she wanted to be a carpenter, but decided to become a designer, instead. Despite the fact that she claims to have no interest in design, her work shows that she cares about how things work. Pushed Washtub is a good example of this. What is...

Design ethnographer USA In brief: - Founder, owner and CEO of Gotomedia - President of the AIGA Center for Brand Experience - Clients include Adobe, Apple, Macromedia and Warner Bros. IN THE BORDERLANDS BETWEEN USER, TECHNOLOGY AND DESIGN Interactivity is no longer...

Consultant Simonetta Carbonaro (b 1954) is a psychologist and author of numerous articles and essays on the subject of consumer psychology, strategic design and "customer relationship design". She is member of the scientific steering committee at the Postgraduate...

Trend analyser Streative Branding Netherlands In brief: - Former global marketing executive of Mexx International and Reebok International - Founder of Streative Branding - Worked with Nike, Estee Lauder, O2 among others TRENDS FROM ALL AROUND THE WORLD Streative...

Julian Roberts Designer, Film-maker, Professor of Fashion UK Sophie Cheung Designer, Film-maker, Fashion Tutor UK Julian Roberts left school at 16 to study fashion. Today he and his constant companion, Sophie Cheung, are a highly esteemed teaching duo. Roberts took up...