Professor, Institute of design, IIT
Chicago, USA

Professor Patrick Whitney is a well-known lecturer and design consultant. He was former President Bill Clinton’s advisor on design issues.

Human-centered design is IIT’s method and it’s one of the most important fields in understanding global needs of design. The method is grown out of traditional design, social sciences, engineering and business. Companies in the private sector are increasingly using human-centered design methods to create break-through products, services and messages. In these cases the goal is to improve business performance, and the results can end up creating entirely new markets. But these same methods can be applied to achieve equally transformative innovation for social good, bringing new thinking to problems like increasing the quality of health care, helping children learn, and improving life in urban slums around the world. This talk will offer examples in each of these areas from current work at the Institute of Design at IIT.