Manager, Colours & Materials, Creative Design Centre, Sony Ericsson

In brief:
– Important member of Sony Ericsson’s design team
– Received the 3D Design Award for the Sony Ericsson Z1010
– Clients include Electrolux, Tupperware, Lego and Black & Decker


Sony Ericsson has a determined approach to design development, and the expertise behind each of its meticulously developed products is chosen with great care. Sony Ericsson came into being in 2001, and is jointly owned by Sony Corporation and Ericsson AB on a fifty-fifty basis. Sony Ericsson’s goal is to be the most innovative global brand in the mobile telephony industry.

Jeanna Kimbré, who trained at Konstfack in Stockholm, and has been involved in industrial design for more than ten years, is one of the brains behind Sony Ericsson’s latest successful designs. In her position as head of the section for colours and materials at Sony Ericsson’s Creative Design Centre, Kimbré is an important member of the team that develops the company’s innovative product lines in mobile telephony and accessories.

Jeanna Kimbré has worked in several design fields on both the European and Asian markets. In addition to Sony Ericsson, her portfolio includes assignments from companies such as Electrolux, Tupperware, Lego and Black & Decker. Her design concepts and product solutions have been exhibited frequently, especially at 3GSM in Cannes, and at the CeBit Telecom Fair, where Sony Ericsson received the 3D Design Award for its Z1010 mobile phone.

One of today’s biggest challenges lies in creating designs that are not only user-
focused, but, even more important, are also designed to suit the way we now com-municate with one another.

Kimbré, who moves effortlessly from one category of products to the next, is a telling example of a person who exploits the tremendous opportunities of design by taking and utilising know-how in completely different branches. Among other things, she has developed prototypes of handbags and furniture for the Float Design brand, something that has proved valuable in her work for Sony Ericsson. And working with a wide range of materials, colours and textures is a big part of the key to creating the visual entertainment and curiosity-awakening values that are a must on the markets for
mobile telephony and other products.