FutureDesignDays 2001 started out as an experiment. Would it really be possible to gather designers and architects from all over the world to debate and talk about design? Would there be an audience, and would it understand how important it was to listen, learn and...

FutureDesignDays 2002 concentrated on highlighting the people with the courage to cross all boundaries in their work. The people whose work advanced the boundaries of what can be achieved and what design can signify. And they were all there. The stage was invaded by...

Exhibitions, parties, mingling, a very extensive speaker list and more than 1,000 visitors. The theme of FutureDesignDays 2003 was “They said it couldn’t be done”. But everyone who attended saw that it could be done. New ties were formed between visitors and speakers....

FutureDesignDays 2004 left its hometown Borås for the swedish capital Stockholm. The event grew big at the Stockholm International Fairs with a huge EXPO, compared to what was exposed at Åhaga in Borås. The conference developed further and Breakout Sessions were...

The festival of 2005 took on a different shape. It became more like four festivals in one – a conference with four blocks, each providing in-depth information and inspiration in the fields of industrial design, architecture, new media and fashion. The Breakout...

Since FutureDesignDays is an ongoing process, never completed or ready to settle down, this years festival­ just like all the other festivals took on a different shape.­ The intimicy was in focus. The goal was to create­ a tight and intensive meeting place with...

Consultant Simonetta Carbonaro (b 1954) is a psychologist and author of numerous articles and essays on the subject of consumer psychology, strategic design and "customer relationship design". She is member of the scientific steering committee at the Postgraduate...

Julian Roberts Designer, Film-maker, Professor of Fashion UK Sophie Cheung Designer, Film-maker, Fashion Tutor UK Julian Roberts left school at 16 to study fashion. Today he and his constant companion, Sophie Cheung, are a highly esteemed teaching duo. Roberts took up...

Designer and researcher USA The uncrowned queen of computer games is Nicole Lazzaro. The trail-blazing results of her research project “Why We Play Games; 4 Keys To More Emotion Without Story” changed for ever the way that computer games are designed. Lazzaro is...

Senior Vice President Design, Volvo Car Corporation United Kingdom In brief: - Has worked as Designer and Design Manager in various positions at Daimler Chrysler, with Mercedes-Benz, for 17 years. - Started his career as vehicle designer at the age of 15 “A CAR IS A...

Industrail designer Italy Massimo Morozzi was born in Florence, but he lives and works in Milan. As a young man, in the 60s and 70s, he was a prime mover in the Italian anti-design movement and one of the prominent figures in the Archizoom Group. He was subsequently...

Fashion Stylist United kingdom In brief: - Has recently worked with Robbie Williams, George Michael and Pink on their latest music videos - Client list includes IBM, AT&T Vodafone, Wanadoo, Lux, Olay, L’Oreal, Pretty Polly et al. - Operates her own private styling...