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Series of sessions on tomorrow’s retailing and beyond

Have you grasped the full implications of the real world web? The fact that the dividing line between the virtual/digital world and the real world melted away long ago? With the resultant paradox that, in an increasingly digitalised world, physical meetings are being subjected to new demands, and that the shop once more stands centre stage in the growth and development of retailing, a position that is increasingly focussing on relations rather than transactions.

So what are the challenges? Where are the opportunities? Most important of all, who are the crazy, courageous and insightful people who are driving the issue of tomorrow’s retailing?

FutureDesignDays Nomad continues its quest for tomorrow’s business models from a design perspective, and turns the spotlight on the future of retailing in a series of exciting splashdown-events in spring 2008. As usual, the programme will feature lots of interesting speakers, plus a series of come-and-enjoy supporting events in which the networking opportunities of the mingle format are justifiably renowned. The first splashdown point will be Malmö, followed by Stockholm.

Seats are limited.

Stockholm May 15, fully booked!

Nordic Light Hotel, Vasaplan 7

16.30 – 17.00
Registrering & refreshments

17.00 – 19.30
FutureDesignDays Retail Session:
Dennis Paphitis, Aesop
Johan Johansson & Kristian Bengtsson, FutureLab

Mark Isitt

Panel debate:
Speakers as per above, plus:
Cay Bond
Joakim Forss
Anne Hesselgren
Camilla Norrback

19.30 –
Mingel & refreshments

Malmö April 2

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PRICE SEK 495:- (excl. tax)
The ticket price includes retail session and mingel / party.

For student and group discount please contact: This e-mail address is being protected from spambots. You need JavaScript enabled to view it

AesopDennis Paphitis, founder of Aesop. “Solid science, uncomplicated packaging, and an unwavering sense of humour.”

Aesop is something of a cult brand, highly regarded for its skin, hair and body range, and for the unorthodox way in which it conducts itself in an industry that all too often prays on people’s vulnerabilities. For the past twenty-one years, Aesop has offered high-quality, credible products in store environments that reflect the local landscape and acknowledge the intelligence of their clientele. Their packaging is minimalist, and their marketing methods unique. For all these reasons, 
Aesop has succeeded in attracting male and female clients across the globe.

AesopOwner and Director Dennis Paphitis, an Australian in Paris, is passionate about many things, with longstanding interests in philosophy, art, architecture 
and literature, areas that deeply influence the way Aesop presents itself in the skincare industry.

His company has stores and counters throughout Australia, Asia, the United States and Paris. Aesop’s newest store, in London’s Mayfair, is attracting attention for the stylish interior, crafted by Paphitis in association with British 
designer Ilse Crawford.

Johan Johansson and Kristian Bengtsson, FutureLab. The future of retail - Today!

Everything is connected, and the world is getting smaller and smaller. We are quietly expanding in to the next dimension - the virtual reality. The borders between online and off-line is merging and a presence off-line requires a mirror online.

In this new vibrant environment, consumers are getting inspired and want to reach out to the endless possibilities of the merge between the virtual and physical space, for the first time ever we can talk about one world. We desire the constant change and role-shifting possibilities in the virtual landscape, we want the physical environment to be as flexible as the virtual. That our offices and commercial places can transform on a day to day basis and adjust to my specific needs - no boundaries, no hierarchies and everything circles round me!

Its time for retail to act and Kristian Bengtsson and Johan Johansson, Creative Directors from the FutureLab explores how to navigate in this new emerging world.

Cay Bond - journalist, trend analyst and author

Cay Bond is one of Europe’s leading trend analysts and has more than 25 years’ international experience of fashion and design.

Joakim Forss, Marketing Manager, K-rauta

Joakim Forss, who originally comes from Finland, has studied at Svenska Handelshögskolan (Swedish School of Economics and Business Administration). Joakim was previously Marketing Manager of Marbodals Private Labels, where his achievements included the launch of Sentens in association with Electrolux Home. At present he is deeply involved in a comprehensive transformation of K-rauta’s stores. The goal - to create the most modern chain of building supplies stores in Sweden - is a tough one in this extremely competitive market.

Anne Hesselgren - entrepreneur and retail training consultant

Anne Hesselgren runs Kom!, Kommunikation & Merchandising, a company that is in the business of quickly increasing retail sales and profitability through better planning, displays and communication. Anne is also a licenced trainer for Utbildningsakademin (Swedish Educational Academy) via the Swedish Trade Federation, as well as a trainer for Stockholm’s Textile Traders’ Association.

Camilla Norrback - promising designer who focuses on ecoluxury

Camilla Norrback has a passion for ecology and people: “We think ecologically and ethically. The modern-day luxury is wearing clothes that are not harmful to your body, your conscience or the environment. Our guiding principle is, in a word, ecoluxury!” Camilla Norrback also runs her own concept store in the Vasastan district of central Stockholm.

Mark Isitt

Mark Isitt is a Stockholm based freelance journalist focusing on architecture and design.


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